Vertical Finance is a venture-backed startup at the intersection of credit and loyalty. We are building new solutions that reward and empower consumers by connecting their payments with their passions.
Loyalty and love. The cornerstones of great brands, and the key elements in every Vertical Finance program. We help people get more from the things they are really passionate about. How? Through an affinity platform that brings together the very best in rewards and financial services.
We believe that modern companies have an obligation to consider the broader world as part of our stakeholders. We are a business member of 1% for the Planet and commit 1% of our revenues to causes related to tackling climate change.
Consumers desire rewards and financial products that align precisely with their lifestyles and passions. Our approach is simple — make rewards relevant, dynamic, and compelling. Focused on large, tightly-defined market segments, it’s loyalty and credit elevated to a whole new level.