Press Release
InterSearch Group to Be Renamed Banks.com, Inc.
– Reflects strategy shift to financial services; New ticker symbol will be "BNX".
San Francisco – November 12, 2007 – InterSearch Group, Inc. (AMEX: IGO - News), a leading operator of premium, industry specific destination portals such as www.Banks.com, www.IRS.com, www.Look.com, today announced today that it will change its company name to Banks.com, Inc., effective on or after November 27, 2007. Once the name change has become effective, the company will begin trading on the American Stock Exchange under the ticker "BNX".
Dan O’Donnell, Chairman and Chief Executive Officer of InterSearch Group, said, "We believe the new name more accurately reflects our continuing efforts to build a cohesive business around our flagship domain property, Banks.com, as we continue to focus our resources on the lucrative financial services vertical of online advertising. It also illustrates our commitment to growing our financial services offerings through content build-out and acquisitions as we position ourselves as the premier source of high-quality financial traffic. We look forward to providing you with more details on our upcoming conference call."
About InterSearch Group, Inc.
InterSearch Group is a leading operator of industry specific web portals such as www.Banks.com, www.IRS.com, and www.Look.com. InterSearch Group operates in the fastest growing segments of Internet commerce including paid search, direct navigation and online marketing driving high quality traffic to advertisers and providing users with quick access to pertinent products, services and information. InterSearch is headquartered in San Francisco, California at 222 Kearny Street, Suite 550, and can be reached via telephone at 415–962–9700. More information about InterSearch Group, Inc. can be found at www.InterSearch.com.
Forward Looking Statements
This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve substantial risks and uncertainties. Forward-looking statements, which are based on management’s current expectations, are generally identifiable by the use of terms, such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “possible,” “potential,” “predicts,” “projects,” “should,” “would” and similar expressions. The forward looking statements in this press release include statements regarding: our continued efforts focus on the financial services vertical and Banks.com. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include, among others, unanticipated slowdown in the financial services vertical, uncertainties related to the acceptance by financial institutions of www.Banks.com as an advertising vehicle and uncertainties related to the acceptance by customers of our service offerings available on www.Banks.com. Further information on the factors that could affect InterSearch Group’s financial results is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2006, our quarterly reports on Form 10-QSB and our Current Reports on Form 8-K. Except as required by law, we assume no responsibility to update these forward looking statements publicly, even if new information becomes available in the future.Investor Contact:
BPC Financial Marketing,
John Baldissera
800-368-1217