Press Release
InterSearch Group, Inc. Launches Nationwide Marketing Campaign for Camps.com at the American Camp Association Trade Show
Monday February 12, 2007 8:32 AM ET
San Francisco, CA — InterSearch Group, Inc. (OTCBB:IGO - News), a leading provider of Internet search services and operator of industry specific destination portals, announced today that it will attend the American Camp Association 2007 Widening the Circle National Conference. The conference will be held on February 13-16, 2007 in Austin, TX.
"The ACA conference marks the launch of a nationwide marketing campaign for our new web properties Camps.com and SummerCamp.com," said InterSearch Chairman and CEO Dan O’Donnell. "These are the premier domains and the ultimate online advertising vehicles for camp operators and camp-related vendors. We believe that once these businesses become educated on just how effective our sites are in bringing campers to their doors, they will realize that they cannot afford to not be advertising on Camps.com and SummerCamp.com. We certainly expect to generate a buzz with the conference attendees."
Camps.com and SummerCamp.com offer a wealth of information on camps nationwide - helping parents make informed decisions about where to send their children. InterSearch is planning an aggressive outreach to camp operators offering them an opportunity to advertise on the company’s proprietary websites.
Our domains generate high quality traffic by ranking close to the top of search engine queries, as well as through people typing Camps.com directly into their browsers. We have also integrated camps.com into our search engine marketing platform which will drive even more traffic to the site. This translates into attractive conversion rates for our advertisers," O’Donnell continued.
InterSearch’s Camps-related domains generate revenues - primarily using a directory structure with a pay-per-listing model backed by direct advertising relationships with camp operators and service providers. This model creates a recurring revenue stream which helps mitigate the seasonality inherent in online traffic.
About InterSearch Group, Inc.
InterSearch is a leading provider of Internet search services through a combination of traffic aggregation and proprietary websites, such as www.banks.com, www.irs.com and www.camps.com. The company operates in the fastest growing segments of Internet commerce including paid search, direct navigation and online marketing driving high quality traffic to advertisers and providing users with quick access to pertinent products and services. Through its InterSearch Corporate Services division, the company also provides Internet related technology Professional Services to large corporations, predominantly to the Financial Services industry. InterSearch is headquartered in San Francisco, California at 222 Kearny Street, Suite 550, and can be reached via telephone at 415-962-9700. More information about InterSearch Group, Inc. can be found at: www.InterSearch.com.
Website: http://www.intersearch.com
About ACA
The American Camp Association (formerly known as the American Camping Association) is a community of camp professionals who, for nearly 100 years, have joined together to share their knowledge and experience and to ensure the quality of camp programs. Because of our diverse 6,700 plus membership and exceptional programs, children and adults have the opportunity to learn powerful lessons in community, character-building, skill development, and healthy living - lessons that can be learned nowhere else
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve substantial risks and uncertainties. Forward-looking statements, which are based on management’ current expectations, are generally identifiable by the use of terms, such as "anticipates," "believes," "could," "estimates," "expe cts," "intends," "may," "plans," "possible," "potential," "predicts," "projects," "should," "would" and similar expressions. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include, among others, the Company’ relationships with its current and future advertising and distribution network partners and the Company’ ability to achieve anticipated results from acquisitions. Further information on the factors that could affect the Company’ financial results is included in the Company’ SEC filings, including the most recent registration statement filed with the SEC under the heading "Risk Factors." Except as required by law, InterSearch Group assumes no obligation to update these forward-looking statements publicly, even if new information becomes available in the future.
Investor Contact:
BPC Financial Marketing,
John Baldissera,
800-368-1217.