Press Release
InterSearch Group, Inc. Launches www.Camps.com
Continues to expand its presence in the Travel and Leisure verticals
San Francisco‚ CA - January 03‚ 2007 10:30 AM ET
San Francisco‚ CA - January 03‚ 2007 - InterSearch Group‚ Inc. (AMEX:IGO)‚ a leading provider of Internet search services and operator of industry specific destination portals‚ announced today that it has rolled out the enhanced edition of its travel-related domain‚ www.camps.com. InterSearch acquired the domain‚ along with www.summercamp.com‚ in June of 2006 and has now integrated it into the company’s business platform‚ effectively increasing the website’s traffic monetization potential. The new release features enhanced content‚ a more convenient user interface and expanded direct advertiser listings.
The enhanced content offers a wealth of information on camps nationwide – helping parents make informed decisions about where to send their children. Camps.com will generate revenues in multiple ways – including a directory structure with a pay per listing model backed by direct advertising relationships with camp operators and camp related service providers. In addition‚ revenues will be generated on a pay per click and per impression basis through InterSearch’s advertising network partners.
Said InterSearch Chairman and CEO Dan O’Donnell‚ “When parents type in www.Camps.com into their browsers‚ they know that they’re getting the definitive guide to all things ’Camps’. InterSearch continues to build upon its proven track record of locating attractive acquisition targets and transforming them into successful online businesses. We are excited and proud to be launching the Internet’s premier Camps directory”
About InterSearch Group‚ Inc.
InterSearch is a leading provider of Internet search services through a combination of traffic aggregation and proprietary websites‚ such as www.banks.com, www.irs.com and www.Camps.com. The company operates in the fastest growing segments of Internet commerce including paid search‚ direct navigation and online marketing driving high quality traffic to advertisers and providing users with quick access to pertinent products and services. Through its InterSearch Corporate Services division‚ www.corp.intersearch.com‚ the company also provides Internet related technology Professional Services to large corporations‚ predominantly in the Financial Services industry. InterSearch is headquartered in San Francisco‚ California at 222 Kearny Street‚ Suite 550‚ and can be reached via telephone at 415–962–9700. More information about InterSearch Group‚ Inc. can be found at http://www.intersearch.com.
Forward Looking Statements
This press release contains forward–looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve substantial risks and uncertainties. Forward–looking statements‚ which are based on management's current expectations‚ are generally identifiable by the use of terms‚ such as "anticipates‚" "believes‚" "could‚" "estimates‚" "expe cts‚" "intends‚" "may‚" "plans‚" "possible‚" "potential‚" " predicts‚" "projects‚" "should‚" "would" and similar expressions. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include‚ among others‚ the Company's relationships with its current and future advertising and distribution network partners and the Company's ability to achieve anticipated results from acquisitions. Further information on the factors that could affect the Company's financial results is included in the Company's SEC filings‚ including the most recent registration statement filed with the SEC under the heading "Risk Factors." Except as required by law‚ InterSearch Group assumes no obligation to update these forward–looking statements publicly‚ even if new information becomes available in the future.
Investor Contact:
BPC Financial Marketing,
John Baldissera
800-368-1217.