News Room
Press Release
InterSearch Group unveils Search Equity™ Corporate Search Engine Technology at SIA Technology Show
NEW YORK, NY.— June 21,2005 11:09 AM ET
New proprietary search engine technology called Search Equity(TM) is being introduced this week at the Securities Industry Association (SIA) Technology Trade show in New York by InterSearch Group, Inc. (OTC: ISGP - News).
San Francisco-based InterSearch Group owns and operates several Pay Per Click (PPC) Internet search engines and provides professional consulting and search-related services. This patent-pending search engine technology benefits financial institutions and other corporations by changing the way search engine requests are used within corporate networks.
"We believe Search Equity can change the way corporations think about the business of search and has the potential to alter the economics of the search industry," said InterSearch CEO Dan O’Donnell. "We are very encouraged by the level of enthusiasm we’ve received so far regarding this product."
It works like this. Search engines earn millions of dollars from sponsored search traffic. InterSearch’s Search Equity(TM) product allows participating financial institutions and corporations to direct search requests generated from their own corporate networks to branded search sites.
The user sees virtually no difference in the search results. But the participating company gets an economic interest in the paid search traffic generated from their own corporate network.
"Search Equity allows corporations to share economically in the paid search traffic while they continue to focus on their core business," said O’Donnell.
O’Donnell said there are additional audiences and uses for the Search Equity(TM) product. A patent is pending on the product. Demonstrations will be available at their booth at the SIA show (the booth number is 4012.) InterSearch is also the exclusive sponsor of the show’s Internet Cafe
More information about InterSearch Group, Inc. can be obtained at its website: www.InterSearch.com. InterSearch Group’s stock is listed on the National Quotation Bureau under the symbol ISGP.
Except for historical information, matters discussed above are forward-looking statements within the meaning of safe-harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from projected results. Those factors include, but are not limited to, economic, competitive, governmental and technological factors affecting the Company’s operations, markets, services and related products, prices or other areas. The Company undertakes no obligation to publicly release the results of any revisions to forward-looking statements.
Editor Note: To obtain an InterSearch Group logo for publication, call or email Terry McWilliams, Keller Crescent Co., using the contact information below.
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Contacts:
Dan O’Donnell
President and CEO
415-901-0410 Ext. 411
dodonnell@intersearch.com
OR
Gary Bogatay
Chief Financial Officer
415-901-0410 Ext. 401
gbogatay@intersearch.com
OR
Keller Crescent Company
Terry McWilliams
Vice President - Public Relations
812-426-7720
tmcwilliams@kellercrescent.com