Real Estate Investing

Archive for the ‘marketing’ Category

Business Cards Can Say A Lot About You

This has thankfully been a great week in real estate … a closing, showing houses, getting phone calls.  I am delighted to be out and about because there’s always fodder for sharing information with you here at Banks.com … little details about what I stumble across.  Like yesterday… I found a business card and it was too irresistible to pass up.  I was probably not very kind in taking it, but I couldn’t help myself.  The back of her card looks like one of the memory cards that you see at funerals.

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Of course, I’ve blocked the agent’s name and face, but it serves as a caution to be careful about what you have on your business card.  A couple of years ago, someone posted about what should (and shouldn’t) have on your card.  From HELLO, my name is BLOG!, here are eight thoughts on bad business cards, here’s a pet peeve about business cards directly related to real estate:

One man who works in real estate has a little heart on his card that says, “I LOVE REFERRALS!” Well DUH! Who doesn’t? And once again, maybe it’s just me, but seeing that little icon makes me NOT want to give him referrals. Almost like he’s desperate.

My business card pet peeves?  When the lettering is designed so poorly that I can’t find the contact information!  Also, I don’t like the really really old glamour pictures of agents… or the photos that are so old you don’t even recognize the person on the card anymore.  It doesn’t cost THAT much to update the card.  In fact my card has a snapshot from outside that I cropped.  I get a LOT of comments about it, and only ONE person has said they don’t like it.  Love it or hate it, the card is memorable!

And perhaps in the end, I’ll always remember the memorial business card of the agent from northern Tennessee!

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Night Moves … Houses in Pictures

I love photos of homes for sale that are taken at dusk or at night.  Here are some of my favorites!

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Great Photos Can Sell

Great photos of a listing can sell a home just as quickly as no photos - or bad photos - will kill a sale.  I saw this new listing in my local MLS yesterday and was very impressed with the photography of the listing agent.

The home located on Gale Lane in LaVergne, Tennessee and is listed for $119,900.  For more information about the home, contact Tom Cribbs of John Jones Real Estate, LLC at (615) 293-3420.

Enjoy the photos!  I sure did when I saw how the agent turned the ordinary into something extraordinarily beautiful!

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