Referral: An Eight Letter Word Realtors Love
The company where I work has a massive relocation department. Relo - as it’s called - provides buyers transferring from out the area with maps, cost-of-living information, temporary housing if necessary, and much more.
Big companies sometimes contract with relocation service providers for transferring employees. These services are monitored so that the employees get top-notch help from wherever they’re about to call home.
However another form of referral is agent-to-agent. When I know of a client or customer moving out of the area, I do usually refer them to our company’s relocation department. But when it’s a member of my family or a close friend, I try to contact an agent directly for referral.
Often the person being referred already has an idea of who they want as their agent in their new home. With agent-to-agent referrals, the Realtor working with the client (either buying or selling) will pay the referring agent a fee after closing. When I’m on the receiving end of a referral, I might flinch (but just a little) at paying that referral fee. But when I refer someone and my broker two or three months later receives a fee, I like referrals just fine.
What does this all mean? If you’re close to someone in the real estate business and are moving, don’t think they can’t help you if they don’t live in the area. They *can* help you. In fact, if you move across the street, they can still help. Referrals are not uncommon and during this time of a turbulence in the housing market, they’re also appreciated.
Photo by AshleyV via Flickr Creative Commons. And it’s only the most awesome moving truck logo I’ve ever seen.





