Branding: What’s Your Real Estate Slogan?
All of the marketing schools and conferences tell you you must. All the advertising pros tell you you should. Find your niche! Figure out a saying! What’s your slogan? BRAND YOURSELF.
It makes me think I should find a horse, ride up to a campfire, take a piece of metal with a fleur-de-lys on the end, jab it into the flames until it turns red hot, and then stick it on my letterhead, computer, car magnet, in magazines, on billboards. It sssssizzles. It’s swanky. It makes me break into a cold sweat.
I admit it. I do have a saying, “Helping You Find the Right Home.” I can think of about 28 reasons it’s the lamest saying ever, but several years ago it was the top reason people said they loved their Realtor, “He/she helped me find the right home.” Reason #1 it’s lame? It leaves the home seller out of the equation. Reason #2? It doesn’t have my name or other cutesy way to recognize me.
An agent in my area says she’s the “Superlative” Realtor and in her advertising she features pictures of her “Superlative” clients. I had to look “Superlative” up because every time I read the word, my brain saw Superfluous and couldn’t begin to imagine why she’d describe her business that way. But her idea has blossomed because superlative has become the word du jour in these parts, especially for the superlative hair stylist, the superlative plumber, and the superlative florist. I’m just uber happy… or should I say superlative happiness transcends my soul.
All joking aside, even with my helping you find the right home and the other agent’s superlative service, we aren’t near the worst that I’ve seen. I give you Keepin’ It Realtor, a web site that explores (with pictures!) the slogans and advertising used by agents from (thankfully) other places.
Though not an ad I’d use for myself, the agent may be banking on the ad being memorable because it’s not one I’ll soon forget!
The site featurs a dozen different ads that professionals have used. They’re just keeping it real.
