ManageMyHome Can Help With Home Projects
I am loving a new web site offered by Sears. Granted, it’s little more than a clever, interactive sales pitch to draw consumers into Sears to buy Craftsman tools and Sears appliances (which, if you live near a Sears scratch-and-dent center, is not such a bad deal). At heart, if you are a sucker for clever interactive marketing like I am, then this site is worth a look. Warning: Be prepared to get hooked and stay longer than intended.
ManageMyHome.com is a very useful tool as we approach springtime, the time of spring cleaning, remodeling and home selling. This site offers virtual room and color makeovers. My one complaint is the pre-designed kitchen layouts in the kitchen makeover section does not include the galley kitchen layout. This is one of the most common kitchen designs in America, and among the most befuddling to amateur kitchen remodelers. But the “color visualizer” section was easy to use and shed some light on the color scheme I was considering (and am no longer considering) for one room in my house. In addition to the interactive color, kitchen and garage remodeling programs is chock full of advice and idea articles, question-and-answer boards, and even a section where you can save your notes on design inspirations, information on general contractors, etc.
Manage My Home is being pitched as a “new tools” approach to all-around home design. It claims to be a place where you can “unload all your mental clutter about what you need and want to do around your home, so we can help you get it under control.”
This is highly effective marketing, because “mental clutter” is exactly what many homeowners experience when approaching a home project. For Generation X-ers and Y-ers, raised on a steady Internet diet, this is a familiar and useful approach to an intimidating subject. Furthermore, home projects are an issue many among those generations are tackling, as they make up the largest group of first-time homebuyers today. Kudos to Sears for a product that is fun, free, educational and extremely well thought out from a marketing perspective.
March 8th, 2008 at 12:31 pm
[…] Can Help With Home Projects Todd Tarson wrote an interesting post today onHere’s a quick excerptI am loving a new web site offered by […]
March 10th, 2008 at 3:02 am
[…] Can Help With Home Projects Published in March 8th, 2008 Posted by in Uncategorized ManageMyHome Can Help With Home Projects ManageMyHome Can Help With Home Projects By Hayli Morrison | March 8th, 2008 I am loving a new web […]