Watching Out for the “Recency Effect” in Investing
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One of the reasons that so many of us have trouble with investing is that, psychologically, we make mistakes and let our fears overcome our common sense. And this is a very real reason that having the guts to invest in this market is very difficult. Flexo at Consumerism Commentary has a whole list of psychological factors that can lead you to make poor investing decisions. One of these effects is the “recency effect.”
This effect is when you let what you remember last about investing influence your future. Consider yesterday’s down market (it’s slightly higher today). Or the market in general, or the financial news. Here is what Flexo says about the damage that can be done when you cave to the recency effect:
In the midst of a recession, it seems like the stock market keeps getting lower. All we see is bad news like financial scandals and corruption. We forget that over the long term, the stock market has been the best way to grow your money. So we abandon the stock market and miss out on those gains when the economy rebounds.
If you opened your retirement account statement and saw a huge drop, chances are that had a big impact on you. And for the next three to six months (depending on how often you receive a statement), that’s all you think about. And the recency effect impacts you and you start thinking that you need to fix that last thing that just happened with your retirement account. Or you think that since your retirement was down this last time, it will be down forever.
It sounds irrational as you read it, but in the heat of the moment, when you have to make a decision, the recency effect becomes very real, and you might be influenced by it. Instead, it is a good idea to do what you can to avoid making decisions quickly, and carefully look over your situation and make an investing plan that is likely to last long term.
Disclaimer: I am not an investment professional. Nothing in this piece or on this Web site should be construed as investment advice. Before making investment decisions, do your own research and/or consult with an investment professional. All investment comes with the risk of loss. You are responsible for your own investment decisions and any loss that may result from your decisions.



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