Black Friday Not a Huge Success
One of the indicators of how Wall Street is likely to do next week will come from this year’s Black Friday weekend (the one day has turned into an entire weekend that encompasses Wednesday through Sunday). And it may be a bit lackluster. The Boston Globe reports on expectations for the Black Friday weekend:
Preliminary reports from major retailers including Macy’s, KB Toys, Best Buy, and Toys “R” Us, and mall operators across the country said the crowds were at least as large as last year’s. But the National Retail Federation is projecting an 11 percent drop, or about 6 million fewer people who will shop over the Black Friday weekend. And nearly half the people in a recent survey said they plan to spend less than they did last year, according to BIGresearch, which also conducted the retail federation survey forecasting fewer shoppers. Black Friday historically is the time of year when retailers turn a profit.
If sales during this weekend are lackluster, analysts say that it probably reflects consumer anxiety amid the economic downturn, the plunge in the stock and housing markets, and an increasing number of layoffs. To move their goods, many retailers will have to aggressively cut prices.
I can’t really speak to Black Friday from my own observation, because I’ve only been out on Black Friday twice in my life: Once, years ago when my husband and I went with his aunt because no one else would; and yesterday, because my parents were down for Thanksgiving and mom wanted to go to two stores to get my dad’s Christmas shopping done under cover of mother-daughter bonding. Both times I went, it was around 8 or 9 in the morning, and I only saw a couple of stores. But by then, the crazy hordes had passed on, doorbusters in hand, and lines at registers were *only* 10 minutes long.
But I know that Black Friday can get crazy. Every year there are stories of someone seriously injured, or even killed. And this year is no different. Apparently the desire to get a great deal in this economy is so overwhelming that people don’t always act like people. And even so, it appears that this year’s consumerism is down. We’ll have to see what the stock market things on Monday.



