Stock Market News: Microsoft (MSFT) and Yahoo (YHOO) are Talking Again
After all the posturing and the blaming, Microsoft (MSFT) and Yahoo (YHOO) are at the table again. This time, the idea is for Microsoft to buy the search engine part of the Yahoo business. This could be a good thing for MSFT, since all the company wanted anyway was the search. BloggingStocks reports that the deal, though, wouldn’t be that great for Yahoo:
It would require some perverse logic to see how the deal would benefit Yahoo! beyond an initial infusion of cash. Search is at the core of Yahoo!’s long-term plans to revive its business, even though it runs a distant second to Google in the category. If Yahoo! is left with nothing more than a content business, Wall Street would have to wonder whether the company could generate any meaningful operating income at all.
Is now the time to get out of Yahoo? You know, while the stock is actually rising (and before it falls)?
Google (GOOG) has its own news this morning
As this significant development in the future of Internet search was being announced, Google released its own news: The company will now starting allowing third parties to use display advertising.
This is big news. Google is already a leader in search and advertising online. Now, there is an even greater potential for Google to grow its revenue. Allowing third parties to purchase targeted display ads would give Google a big boost.
While other online search companies try to find the way, Google has already arrived and built a house.
Disclaimer: I am not an investment professional. Nothing in this piece or on this Web site should be construed as investment advice. Before making investment decisions, do your own research and/or consult with an investment professional. All investment comes with the risk of loss.
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MSFT, investments, YHOO
