Insurance Remains A Bright Spot In Financial Services
The financial services sector has struggled over the past year but insurance services remain one of the few bright spots. In an era of shrinking profits and hemorrhaging balance sheets, banks have had to turn to non-traditional avenues to shore up profits.
“Fixed annuity sales in banks have doubled in the last two months,” said Kenneth Kehrer of Kehrer-LIMRA in a press statement. “Bank sales of fixed annuities rose 47 percent in February, following a 36 percent increase in January. Year-over-year, fixed annuity sales were up 180 percent.”
A third survey by Bank Insurance Market Research Group (BIMRG) showed that banks that sell insurance earned an average of 44 percent higher net income in 2007 than financial institutions that do not offer the same products.
Deregulation of the financial services sector that began in the 1980’s have allowed commercial banks to slowly encroach on what was the insurance industry’s private domain. While insurance services doesn’t offer spectacular profits their slow but steady track record has a lot going for them.
In these difficult economic times, insurance offers one of the few safe havens for consumers and firms alike. The tendency of investors to retreat to safe and sound investments as equity markets undergo a period of weakness and volatility should ensure that insurance services and annuities espescially will remain brisk throughout the economic downturn.



A lack of a private market for flood insurance prompted the federal government to create the National Flood Insurance Program(NFIP) in 1968. Operated under the Federal Emergency Management Agency(FEMA), the NFIP accumulated losses of over $17 billion in the aftermath of the Hurricane Katrina disaster.
The drive for