Universal Studios Ditches MasterCard For AmEX
A five-year co-branding deal between Universal Studios and MasterCard has come to an end. In its place, a new partnership has arisen — one that is full of promise, excitement and innovation.
This new seven-year deal between American Express and the legendary theme park offers consumers the chance to apply for and receive the credit card at the actual theme park. How’s that for a souvenir? According to Brandweek, the card could offer customers the chance to win walk-on movie roles, private jet rides to Universal Studios around the globe, as well as your garden variety movie tickets and DVDs.
This is AmEx’s first foray into the theme park industry, according to the article. I must say the whole on-site approval thing seems a bit extreme, but hey, that’s credit card marketing. Perks of the on-site application process include such things as retail discounts, future vacation options and VIP front-of-the-line access to rides. For AmEx, this partnership will offer the exciting opportunity to boost visibility in films. It would be similar to the credit card company’s other cameo appearances in films like The Mexican and Castaway. This is sure to be a boost to AmEx’s fight to compete more strongly among the big three.
May 19th, 2008 at 1:48 pm
[…] [Technorati] Tag results for credit wrote an interesting post today onHere’s a quick excerptUniversal Studios Ditches MasterCard For AmEX By Hayli Morrison May 19th, 2008 Posted in credit industry, credit card news, American Express Credit Cards, MasterCard Credit Cards, Credit Card Offers A five-year co-branding deal between Universal Studios and MasterCard has come to an end. In its place, a new partnership has arisen — one that is full of promise, excitement and innovation. This new seven-year deal between American Express and the legendary theme park offers consumers the chanc […]
May 20th, 2008 at 4:52 pm
[…] MasterCard Credit Cards, Credit Card Offers A five-year co-branding deal between Universal Studihttp://banks.com/blogs/credit/2008/05/19/universal-studios-ditches-mastercard-for-amex/Standing in the Express Lane for Change Washington PostI work across the street from a small grocery […]