Confirmed: Ferrari Takes on the Green Market with a Slew of Fuel Efficient Prototypes

Ferrari_599 GTB Fiorano Stallone Mansory 2008, originally uploaded by Syed Zaeem
Look out Tesla, Ferrari’s CEO, Amedeo Felisa, has opened up and confirmed rumors they are hot on the track of several fuel efficient versions of their famous sports cars. They are planning on debuting their hybrid model within the next few months, most likely the auto show in Los Angeles this December.
The model chosen to receive the electric update is a Ferrari 599 GTB. By all speculation, the hybrid will feature a fairly potent gas engine set up for the rear wheels, and then a couple of electric motors for the front wheels. This type of set-up will allow the Ferrari to maintain a sports-car like appeal, while also maintaining improved fuel economy during cruising speeds.
This 4-wheel-drive hybrid system is hoped by Ferrari to reduce emissions by over 50 percent. They have also announced they plan on reducing emission by 40 percent by 2012, which would seem to be quite a tall order, considering it we are nearly over the hump for 2009. Not to say that Ferrari is not a green company, but these changes do not necessarily come from the bottom of their heart. By 2014 manufacturers will face a new set of stricter European emissions regulations.
Electric is not Ferrari’s only consideration however, as they has also expressed interest in both turbocharging and biofuel. Ferrari has been widely known for their large gas guzzling engines, such as the 599 GTB and its 6.0 liter V-12, featuring 620 horsepower, 450 ft-lbs of torque. This is a beautiful design that has been clocked at zero to sixty in just 3.4 seconds, although it unfortunately maintains a rather dismal 11 city/15 highway mpg rating.
The turbo will give Ferrari the capability to make comparable times and specs as the bigger boys, taking advantage of a much lighter, smaller cubic inch engine, as Lotus has done for years. The electric will undoubtedly take advantage of the instant torque acceleration, but will not lose track of its bread and butter, which will most likely be a fairly potent gas fed engine hosting plenty of technological tricks of its own.
The real question on some peoples mind, is will all of this green tarnish the once great Ferrari name plate, which was built-up from power, speed, and lots of red paint? Ferrari ensures it will not. They will still have an awe-inspiring grumble (albeit the turbo will have a slightly higher-winding one), jolt off the line like a bat out of hell, and take plenty of your own green just to sit one in your driveway!
Sounds like a win-win-lose to me, but heck, two out of three ain’t bad!



