No Better Time to Buy Domestic than Right Now
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Over the past few months there has been a marked increase in American loyalty towards the US car market. While part of this renewed interest is without a doubt the attempt to aid the struggling laborers and hurting Michigan towns, there is actually much more to it.
The Big Three have made a very special effort over the past few years to achieve a marked increase in the quality, safety, incentive, and green choice of vehicles consumers have to choose from today. So much in fact, that the American car is no longer just playing second fiddle to Japan. Let’s look at a few of the reasons why now is a great time to buy domestic car.
Deals Galore-
The recession is hurting all car manufacturers right now, but in particular the U.S. market is trying to boost their sales and has been offering some of the best incentives in history. Currently, Ford, Chrysler, and GM are bending over backwards to get new customers, offering zero-percent financing, and up to $3,500 cash-back on some of their most popular models.
What appears to be hindering some consumers right now is the threat of bankruptcy for the big three. While some consumers may be hesitant to purchase a vehicle from a hurting domestic company, you should know that they are obligated to their warranty coverage no matter what happens to them. It is a binding contract from both sides of the pen.
Another thing consumers have to keep in mind right now is that while the U.S. market might be in the worst shape at the moment, much of the foreign market is beginning to feel the pinch of the recession. In particular in recent news we know now that many of the Japanese brand vehicles have been looking for their own brand of bailout from their government.
Quality Rivals Japan-
The Japan manufacturer has enjoyed being a top dog in the consumer rating and ranking system. But something rather unexpected has occurred over the past few years. The consumer reporting venues have begun to take notice of the U.S. manufacturers once again. The U.S. car has begun to rival some of the top companies in quality, reliability, safety, and environmental friendliness.
Both the Chevrolet Malibu and Ford Fusion are currently ranked higher than the Honda Accord and Toyota Camry according to U.S.News. In addition, J.D. Power and Associates has rated most domestic brands last year as equivalent to such heavy hitters as Audi, Acura, BMW, Honda, Nissan, Toyota, Lexus, and Mercedes-Benz in overall build quality.
It goes much farther than just quality, as the Big Three have also began to listen to the consumer and instead of telling us what we want, they are starting to build what we have asked for. They received the message loud and clear last year as many of their SUVs and trucks sat around of the dealer lots collecting dust. The Big Three has come a long way since then and in fact each of them has an electric car on the drawing table.
A Present and Future to Look Forward to
Chevy has their Volt, Chrysler has their Circuit, and Ford has their Project M. These electric plug-in vehicles have been promised to hit the lots no later than 2011, which shows a great deal of dedication on behalf of the Big Three. While some consumers may choose to wait for these electric models to begin to appear, the Ford Fusion Hybrid is not a bad choice for the green consumer that is in the market to buy a vehicle right now. It features a respectable 41 mpg and a very tempting $3,400 worth of tax credits.
Source: U.S. News
